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Color is one of the most powerful tools we use to express The Ultimate Human. Our palette is designed to feel grounded, intelligent, and high-performance. It begins with strong foundational neutrals and is anchored by our signature Ultimate Yellow, a bold accent that signals clarity, action, and energy.
Our secondary color range is used sparingly to support interface design, overlays, and functional UI elements. These softer, neutral tones help create visual hierarchy, enhance readability, and add depth without competing with core brand colors. They are most effective in backgrounds, hover states, shadows, and moments where subtlety improves the user experience.
